Casilda Malagón
Co-founder | Director


Casilda is an expert in sustainability and communication. She has worked in government, FTSE 100 companies and international organisations in five different countries.

Co-creator of Corporate Snakes and Career Ladders. Digital native and developer of the first model to measure interactivity and public discourse in online campaigns.

Connect with me: https://www.linkedin.com/in/casildamalagon/

Follow me: @casilda1

Stephen Welch
Co-founder | Director


Stephen is a communications and leadership consultant.
He works with individuals and organizations to improve how they communicate and drive change. Stephen has experience in leadership communication, marketing, and developing business simulations. Prior to co-founding Archetypical, he held roles in-house for a technology company and was a partner in a global management consulting firm.

Connect with me: https://www.linkedin.com/in/stephenwelch11/

Follow me: @stephenwelch11

Our partners

Andrea Álvarez

USA adviser

Andrea’s professional experience comes from leadership roles in multilateral non-profit organizations. She has a strong background in corporate affairs, organizational development, process improvement and public relations. Andrea in our adviser based in Washington D.C., she supports our work in the United States and Latin America. Andrea is fluent in English, Spanish and French.

Sharon Hunter

Sharon Hunter
Canada lead


Sharon is a strategic communication consultant and professional facilitator with over 20 years of experience in B2B marketing, strategy development and training. She has held leadership positions in international organizations, including as Global Chair of the International Association of Business Communicators (IABC). Sharon works in English and French and is a certified Strategic Communication Management Professional (SCMP) by the IABC.

Zora Artis
Australia lead


Zora has almost three decades of experience in both client and agency side, working with government, private and non-profit sectors in business strategy, marketing, communications, brand and digital. Her strengths lie in her ability to uncover insight, identify opportunities where others see problems, and connect the dots to deliver tangible value.