We work with our clients to develop and deliver training and learning experiences that help people reflect, grow and improve their impact, always in a provocative, fun and different way. Our network allows us to work with clients around the world and in several languages.

Casilda Malagón


Casilda is an expert in sustainability and communication. She has worked in government, FTSE 100 companies and international organisations in five different countries. 

Co-creator of Corporate Snakes and Career Ladders. Digital native and developer of the first model to measure interactivity and public discourse in online campaigns.

Follow me: @casilda1

Stephen Welch


Stephen is a communications and leadership consultant. He works with individuals and organizations to improve how they communicate and drive change. Stephen has experience in leadership communication, marketing, and developing business simulations. Prior to co-founding Archetypical, he held roles in-house for a technology company and was a partner in a global management consulting firm. Write to Stephen.

Follow me: @stephenwelch11

Alberto San Pedro

Spain lead

Alberto is an international expert in talent management, leadership development and human resources strategy and process. Over the last 20 years, he has held leadership roles helping organizations successfully navigate change and development. With a background in international management consultancy, he excels in helping international organizations design and deliver talent development initiatives to align with global strategies and corporate culture. Alberto is fluent in Spanish, English and Catalan and has basic knowledge of Basque.

Andrea Alvarez

US Lead

Andrea’s professional experience comes from leadership roles in multilateral non-profit organizations. She has a strong background in corporate affairs, organizational development, process improvement and public relations. Andrea in our adviser based in Washington D.C., she supports our work in the United States and Latin America. Andrea is fluent in English, Spanish and French.

Sharon Hunter

Canada Lead

Sharon is a marketing communication consultant with more than 20 years of experience and has worked internationally with a focus on B2B services and training. She has held leadership positions in international organizations, including as Global Chair of International Association of Business Communicators (IABC). Sharon is fluent in English and French and an accredited Strategic Communication Management Professional (SCMP) by the IABC.

Zora Artis

Australia Lead

Zora has almost three decades of experience in both client and agency side, working with government, private and non-profit sectors in business strategy, marketing, communications, brand and digital. Her strengths lie in her ability to uncover insight, identify opportunities where others see problems, and connect the dots to deliver tangible value.. 

Michael Ambjorn

Chair, Advisory Board

Michael is an adviser to Chairs, Chief Executives, and senior leaders on strategy, change and turnarounds. He is particularly interested in how strategic alignment can focus people – enabling renewal and growth.

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