Leadership

Casilda Malagón
Co-founder | Director

Casilda is an expert in sustainability and communication. She has worked in government, FTSE 100 companies and international organisations in five different countries.

Co-creator of Corporate Snakes and Career Ladders. Digital native and developer of the first model to measure interactivity and public discourse in online campaigns.

Follow me: @casilda1

Stephen Welch
Co-founder | Director

Stephen is a communications and leadership consultant.
He works with individuals and organizations to improve how they communicate and drive change. Stephen has experience in leadership communication, marketing, and developing business simulations. Prior to co-founding Archetypical, he held roles in-house for a technology company and was a partner in a global management consulting firm.

Follow me: @stephenwelch11

Our partners

Alberto San Pedro
Spain lead

Alberto is an international expert in talent management, leadership development and human resources strategy and process. Over the last 20 years, he has held leadership roles helping organizations successfully navigate change and development. With a background in international management consultancy, he excels in helping international organizations design and deliver talent development initiatives to align with global strategies and corporate culture. Alberto is fluent in Spanish, English and Catalan and has basic knowledge of Basque.

Andrea Álvarez
USA lead

Andrea’s professional experience comes from leadership roles in multilateral non-profit organizations. She has a strong background in corporate affairs, organizational development, process improvement and public relations. Andrea in our adviser based in Washington D.C., she supports our work in the United States and Latin America. Andrea is fluent in English, Spanish and French.

Sharon Hunter
Canada lead

Sharon is a strategic communication consultant and professional facilitator with over 20 years of experience in B2B marketing, strategy development and training. She has held leadership positions in international organizations, including as Global Chair of the International Association of Business Communicators (IABC). Sharon works in English and French and is a certified Strategic Communication Management Professional (SCMP) by the IABC.

Zora Artis
Australia lead

Zora has almost three decades of experience in both client and agency side, working with government, private and non-profit sectors in business strategy, marketing, communications, brand and digital. Her strengths lie in her ability to uncover insight, identify opportunities where others see problems, and connect the dots to deliver tangible value.